This project took place in the course 'Design Methodologies' during the spring semester of my Sophomore year of college, and was later refined in 'Design Portfolio' in Spring 2020. The project required students to design a series of branding components for the 2018 Arbor Day Celebration, hosted by the City of St. Augustine Beach.

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Through this campaign, The City of St. Augustine Beach would strive to increase resident engagement by encouraging viewers of campaign components to attend the 2018 Arbor Day Event, through which they would be able to learn about and donate to local environmental sustainability efforts.

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Provided marketing components include an event flyer, an event program, and branded event merchandise. The year was adjusted within each component to reflect the year 2020.