This project took place in the course 'Advertising Design' during the fall semester of my Senior year of college, and was later refined in 'Design Portfolio' in Spring 2020. The project required students to select a brand of their choice and design an interactive advertising campaign for that brand based on a theme that would resonate with target audiences. My campaign, "Bite Into Childhood," pertained to the OREO brand, with the theme being that of encouraging consumers to use the brand as a way of reflecting on their childhood memories.

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The main objective of this campaign theme was to reinforce product engagement from members of the target audience while emphasizing the idea of the OREO brand as being familiar. The campaign served to reinforce engagement from current consumers to the brand within the target demographic while also conveying the quality of OREO products in a positive manner.

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Campaign components consist of three print advertisements, a social media advertisement, a contest landing page, and a commercial.