This project took place in the course 'Branding' during the spring semester of my Junior year of college, and was later refined in 'Design Portfolio' in Spring 2020. The overall goal of this project was to establish a brand identity for a fictional client, which consisted of a group of other students. The brand that was tasked with designed components for was the Museum of Mythical Creatures. 

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The brand is an interactive and educational experience that strives to invoke inspiration and imagination by educating target audience members on mythical creatures from various cultures. The overall content and design themes within the provided components were generated with the intent of appealing specifically to children and younger adults who are active on social media.

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Components consist of a brochure, branded gift shop merchandise, a brand manual, and a website home page.