This project took place in the course 'Branding' during the spring semester of my Junior year of college, and was later refined in 'Design Portfolio' in Spring 2020. The overall goal of this project was to establish a brand identity for a product line of an existing product. Within the context of this project, the chosen product was coffee, under the brand name ROUSED, with the tagline being ‘The Doer’s Coffee.’  The brand's product line functions as a stimulant for young adults in college, as well as adults developing their professional careers.

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Branding components of this product line include three types of packaging structures consisting of three flavors, a branded mug, and a branding manual.